All project communication must remain through Upwork
UGC & Influencer
Growth Proposal
for Fintech Futuro
A content production system designed to help Fintech Futuro test new creative angles, avoid ad fatigue, and build consistent short-form content for the Mexican market.
Prepared by Alejandro Alvarez · for Elizabeth Shutty
Why short-form video matters for Fintech Futuro
Fintech Futuro is building a personal finance brand around clarity, money habits, financial awareness, and helping users understand where they stand financially.
To grow in Mexico, the brand needs content that feels native to TikTok, Instagram Reels, Facebook, and YouTube Shorts · not traditional corporate advertising. It should feel like real people talking naturally about money, spending, debt, savings, and goals.
Organic content
For Fintech Futuro's own social accounts.
Paid ad creatives
For TikTok Ads, Meta Ads, and Spark Ads testing.
Proposal options overview
Proposal 1
Monthly UGC Video Production
15 videos for organic content and 15 videos for paid ads, delivered ready to publish.
Proposal 2
Microinfluencer Campaign
10 influencers posting 3 videos each, with creator management, scripts, editing, posting coordination, and Spark Ads authorization support.
Monthly UGC Video Production
Investment
$2,000 USD / month
30 UGC videos per month · 15 organic + 15 ads
15 organic videos
One video every other day across Fintech Futuro's social accounts. Builds consistency and a steady flow of relatable content.
15 ad videos
New hooks, angles, creators, and messaging every month for creative testing · preventing the fatigue that hits when the same ad runs too long.
What Alejandro handles
- Content strategy
- Monthly creative angles
- Scriptwriting
- UGC creator coordination
- Creator briefing
- Video production management
- Video editing
- Revisions
- Final delivery of ready-to-post videos
Alejandro will manage the full process. Fintech Futuro does not need to source creators, communicate with them, write the scripts, or manage editing. Alejandro already has a trusted team of UGC creators and will deliver the final videos ready to publish.
Content types
UGC creator team
A team of 10 Mexican creators (4 men, 6 women). Showing 6 here.
Alejandro
UGC Creator
Andres
UGC Creator
Frida
UGC Creator
Valentina
UGC Creator
Ashlee
UGC Creator
Jairo
UGC Creator
Best for
- Building a consistent content engine
- Testing new ad creatives every month
- Avoiding ad fatigue
- Posting organic content every other day
- Keeping full control over the message
- Creating a library of videos for paid and organic use
Important
This option is for video production and delivery only. It does not include publishing the videos, launching campaigns, managing ad spend, or optimizing ads unless the Done-For-You option is added.
Microinfluencer Campaign
Investment
$3,500 USD
10 influencers · 3 videos each · 30 total
Reach existing audiences through microinfluencers. Instead of only posting from the Fintech Futuro brand account, this strategy uses creators with their own communities · content that feels native, relatable, and more trustworthy.
Creator selection process
Alejandro researches potential creators in Mexico.
Alejandro contacts creators and explains the campaign.
Creators confirm interest, pricing, and availability.
Alejandro creates a list only with creators who already accepted the terms.
Elizabeth reviews the list and chooses her preferred creators.
Alejandro manages selected creators through scripting, production, editing, approval, and posting.
Elizabeth will not receive a random list of influencers. Alejandro prequalifies creators and only presents creators who have already shown interest and accepted the basic campaign conditions.
Creator size
1,000 – 10,000
followers
Creator size
10,000+
followers
Final creator selection can depend on niche, audience fit, pricing, content quality, and Elizabeth's preference.
Why Alejandro writes and edits the videos
To avoid delays and protect content quality, Alejandro will write the scripts and edit the creators' videos. If creators fully edit themselves, delivery can take two weeks or more. By collecting raw footage and editing in-house, the campaign moves faster, corrections are easier, and quality stays aligned with Fintech Futuro's standards.
This gives Fintech Futuro more control over the message, the hook, the structure, the pacing, the call to action, and the final quality of each video.
What Alejandro handles
- Influencer research
- Influencer outreach
- Creator communication
- Confirming rates and availability
- Building the creator list for Elizabeth
- Scriptwriting
- Creator briefing
- Collecting raw videos
- Editing videos
- Managing revisions
- Coordinating posting dates
- Ensuring creators publish approved content
- Collecting Spark Ads authorization codes when applicable
Some TikTok influencers
Examples of TikTok creators Alejandro has worked with previously.
Silvana
@silpuntoycoma
32.6K followers · 677.1K likes
Carlos
@carloslvlv
79.8K followers · 2.8M likes
What are TikTok Spark Ads?
Spark Ads allow Fintech Futuro to promote a video that was posted directly from an influencer's TikTok account.
Influencer posts the approved video on their own TikTok account.
Influencer generates a Spark Ads authorization code.
Fintech Futuro uses that code inside TikTok Ads Manager.
Fintech Futuro puts ad spend behind the influencer's post.
The ad appears as coming from the influencer's account, while Fintech Futuro controls the paid promotion.
This is different from a normal brand ad. With Spark Ads, the content keeps the native look and trust of the creator's account, while still allowing Fintech Futuro to amplify the best-performing posts with paid media.
Why this matters
Organic exposure
From the influencer's existing audience.
Paid amplification
Through TikTok Ads on top of organic reach.
Native trust
Ads feel more authentic than brand-only creatives.
Done-For-You growth management
Add-On
+$500 USD / month
Publishing + paid campaign execution
The two proposals above focus on video production and delivery. The Done-For-You option can be added if Fintech Futuro wants Alejandro to also manage publishing and paid campaign execution.
What's included
- Publishing videos on TikTok
- Publishing videos on Instagram
- Publishing videos on Facebook
- Publishing videos on YouTube Shorts
- Creating TikTok Ads campaigns
- Creating Meta Ads campaigns
- Setting up and managing Spark Ads when influencer codes are available
- Testing different hooks and creative angles
- Monitoring campaign performance
- Rotating creatives to reduce ad fatigue
- Optimizing campaigns based on results
- Basic monthly performance review
Platforms included
Note
The $500/month management fee does not include ad spend. Ad spend is paid separately by Fintech Futuro through TikTok Ads Manager and Meta Ads Manager.
Comparison
| Feature | Proposal 1: Monthly UGC | Proposal 2: Microinfluencers | Done-For-You Add-On |
|---|---|---|---|
| Main goal | Build a monthly content engine | Reach creator audiences | Manage publishing and ads |
| Number of videos | 30 per month | 30 total influencer videos | Uses videos from either proposal |
| Organic content | Yes | Yes, posted by influencers | Yes, posted on brand accounts |
| Paid ad creatives | Yes | Yes, especially with Spark Ads | Yes, campaigns created and optimized |
| Influencer audience access | No | Yes | Supports amplification |
| Creator outreach | UGC team only | Yes | Not applicable |
| Scriptwriting | Included | Included | Uses approved scripts/videos |
| Editing | Included | Included | Uses final edited videos |
| Posting coordination | Not included | Included for influencer posts | Included for brand accounts |
| Spark Ads support | Not applicable unless influencer content is used | Authorization code collection included when applicable | Spark Ads setup and management included |
| Campaign creation | Not included | Not included | Included |
| Campaign optimization | Not included | Not included | Included |
| Monthly investment | $2,000 USD / month | $3,500 USD | +$500 USD / month |
Recommended direction
The recommended path is to start with the Monthly UGC Video Production package and add the Done-For-You option.
This gives Fintech Futuro 30 new videos every month · 15 for organic content and 15 for paid ads · and ensures they're not only produced, but also published, tested, and optimized across TikTok, Instagram, Facebook, YouTube Shorts, TikTok Ads, Meta Ads, and Spark Ads when applicable.
The microinfluencer campaign can be added as the next growth layer once Fintech Futuro wants to expand distribution through creators with existing audiences.
Scope notes
- Proposal 1 includes UGC video production and final video delivery only.
- Proposal 2 includes influencer coordination, influencer video production, editing, posting coordination, and Spark Ads code collection when applicable.
- The Done-For-You option includes publishing, campaign setup, and campaign optimization.
- Ad spend is not included in any proposal.
- All communication must remain through Upwork.
- Final creator selection depends on availability, pricing, and Elizabeth's approval.
- Final content direction can be adjusted based on the app's development timeline and available app features.